Attention Freelancers & Entrepreneurs: Do you have these Mindsets and Skillsets?
On your own…now what…?
If you have decided to leave a 9-to-5 job and have struck out on your own – either as a freelancer or as an entrepreneur, then this post is definitely what you need to read today!
You have embarked on an adventure…you are your own master now. Well, this adventure can be a lonely one. As we shared in our previous post, freelancing involves juggling many hats. What are the three important departments you must take charge of now?
The three essential skills
If you want your online venture to taste success, you must pay immediate attention to Mindset, Marketing, and Sales.
What does marketing have to do with freelancing if you are not selling a product? You may not always be selling a product. You may be providing service. And just like new products need to be advertised or marketed so that consumers get introduced to the product, your skills also need marketing.
You may be the best animation artist or content writer or graphical designer or an incredible craftsperson or a wonderful storyteller. Your unique talent or skillset is the product you are going to sell in the market. It may be your voice, your prowess in writing or editing or your ability to transcribe data. But you have to be visible and audible. You need to stand out in the crowd.
Marketing is a skill that you have to learn so that you get a footing in the market for your innovative product or exclusive service.
Why you should master Sales Skills?
Here is another indispensable skill that freelancers must master. What is selling? Selling is an art that anyone can master. Sales has an important role to play in your business. The concept of effective selling needs to be understood first. Effective selling is working together with someone else helping them achieve their goals and desires.
Just as sales have an important role to play in business, another crucial skill component of a business is closing. Closing the sale is when the actual sales happen when money is reflected in a bank account.
These result areas determine your overall income generation:
- How to do Prospecting
- How to Build Rapport
- How to handle objections
- How to do price negotiations
- How to write a win-win proposal, etc.
If you want to master the art of selling, join our Sales Master Class. From basic to advanced techniques/strategies of sales will be covered. This will help in taking your business to the next level.
Click the link below to join our Sales Master Class
Why you should work on your mindset?
The final invaluable asset in your arsenal is the entrepreneurial mindset. The entrepreneurial mindset is the power of your mind that enables you to strategize, identify opportunities, and implement your ideas. A great idea will not become a great business unless one develops the right attitude to face challenges, overcome self-limiting beliefs, convert failures into positive lessons and forge ahead without losing faith in the idea itself. Entrepreneurial mindset differs from the fixed mindset of an employee. You are not a cog in the wheel any more. As a freelancer or an entrepreneur, you become an independent thinker with long-term goals and a thirst to learn and improve your skills further.
How do you learn these primary skills?
You may not have had formal training in developing these skills. While there are academic degrees that can teach you the theories in marketing, management, etc., a freelancer or an entrepreneur would gain maximum benefit from real experience. A mentor who has already traversed the route and tasted successes and failures would be the best teacher. Investing in a mentorship program or in a business coach would help you figure out the best techniques to effectively market yourself and get your enterprise running.
There are communities on social media platforms that provide support for entrepreneurs and freelance professionals. You will also have access to professional platforms like LinkedIn, where you can find opportunities and negotiate good deals. Check out podcasts and explore a plethora of books on these subjects. Read Up, Listen, Communicate and Upskill Yourself.
Get, set, and go
Armed with these skills, you are ready to take on the challenge of building your Personal Brand. So, go ahead and find out ways to establish your brand in the market.
Click the link below to join our Sales Master Class
